Online Reviews as Social Proof

Online reviews pop up across the internet regardless of whether they are seen by sellers or not. So, why not use them for your benefit? But, what you can gain from them?

Online reviews are true social proof regarding your products or services. Displaying them directly on your online store helps customers to make decisions.

  • 70% of customers look up to reviews before checking out.
  • 63% of consumers are more likely to purchase from stores that have good reviews.
  • 67% of customers need to read at least 6 reviews to trust a product
  • Around 79% of people trust product reviews as much as personal recommendations.
  • 80% are likely to change their mind because of bad reviews.
  • 71% think reviews make feel them at ease when buying a product and 75% of reviews on review sites are positive.

This is why you should set a strategy to use online reviews for marketing and building trust.

Through only reviews, you can change the way customers perceive you and build credibility. With increasing of scammers and frauds, the need for trust indicators has gone up. It’s important to gain unbiased reviews for your products and service.

Since you know how important online reviews are, let’s talk about how you can use them for your business.

First, you need to get people to write reviews. Most of them are not fond of it or simply forget to leave a review. To prevent it, you can send an email asking them for a review a week or two after delivering the product. If so, customers have enough time to use the product and have a better understanding of it.

You should ensure that customers can leave reviews without a hassle. The worst thing online sellers do is forcing customers to go through a tedious verification process in order to write a review. That can make them unhappy and leave a bad review or worst, never return to the store.

You can try offering a little reward for leaving a review and that can encourage customers to return and the review would definitely be positive.

What can you do about negative reviews?

First, find the cause and try to fix it. Offering to replace the product or give a refund can make them feel better. Send a friendly email or give them a freebie to make it up for the inconvenience caused. This might help them to try purchasing from you again.

Email Marketing

Email marketing is a good approach to promote your brand, keep your customers updated and engaged. You only need to gather their email addresses and automate the process. You can send emails to inform the status of a delivery, introduce new products, inform them about special offers, remind them to complete the checkout process. Addition to these, you can set up a system where customers get an email to write a review after some time they receive products.

There are some tools you can use to create an email marketing system.

Tool you can use to get online reviews


MailChimp is an email marketing with over 7 million users. They provide facilities for you to easily send email newsletters, manage subscriber lists and track campaign performance. They have a wide range of features from basic to advanced including templates, list segmentation, a/b testing geo-targeting and ROI tracking.


AWeber is used by over 120,000+ small businesses, bloggers and entrepreneurs all around the world. Their opt-in email marketing services provide a drag and drop email builder that makes it easy to use even for newbies.

Campaign Monitor

There stunning creations created can attract new subscribers. Here, you can manage all your clients from a single account and let them send campaigns at prices you set.

Addition to above three services Shopify App Kalviyo is also a good option.

Social Reviews App

Sometimes, it is hard to get reviews through in-built review services on your website. If you can integrate a review platform powered by social media, it might be somewhat easy.

Yotpo App is a social review app that even has a free for life plan available and very simple to work with. You can get reports and analytics that help you with merchandising and marketing. Yotpo generates thousands of reviews and drives quality traffic and sales through email, social media, etc. using them.

Shopify Product Review App

Product Reviews is a free app that makes it easy to engage your customers. You gain SEO- friendly reviews and theme adaptive design when using the app.

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